I would say that the single most versatile lure is the jointed floating Rapala. It can be used as a topwater,subsurface or, with a sinker in front, deep running trolling lure. (This 21", just over 5 lb smallmouth was actually foul hooked in the dorsal fin).
been using jointed raps for years.the gold/black and also the perch pattern are my favorites.its a bait that can be trolled,cast,or twitched on the surface.I like the #13 size best.